Job Information

Nuveen Investments Analyst, Marketing Performance & Insights in Charlotte, North Carolina

Sr. Data Analyst, Marketing

Obtains, organizes, analyzes, interprets, and reports market-related information to determine market potential of a product or service.

Key Responsibilities and Duties

  • Participating in primary marketing research and secondary marketing analysis associated with product launch and new product development.

  • Utilizing and developing expertise with specific methodologies and business issues for: advertising effectiveness, reach and frequency of promotions, field force strategy and negotiation support.

  • Conducting qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.

  • Analyzing marketing data, interpreting it for brand impact and reporting to management on implications for key products and services.

Educational Requirements

  • Bachelor's Degree Required

Work Experience

  • 3+ Years Required; 5+ Years Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work

Career Level


Required Qualifications:

  • Three plus years in a position which has included extensive marketing analytics and strong quantitative analytical skills

  • Three plus years of experience working in marketing analytics functions across consumer and/or financial services

  • Three plus years in a background in analyzing omni-channelexperience-building/tracking and relevant efforts

  • Three plus years of extensive experience with marketing optimization tactics such as media mix modeling and multivariate testing

  • Three plus years of knowledge of Business Intelligence tools such as DOMO, Tableau, and others

  • Three plus years of experience with the ability to multi-task and work efficiently under pressure with careful attention to detail

  • Three plus years of experience with the ability to digest and explain complicated analyses to non-technical teams

Preferred Qualifications:

  • Bachelor’s degree in quantitative field preferably

  • Experience working in one or multiple verticals & industries (B2C, B2B, Consumer, etc.)

  • Demonstrate experience as a visionary with the drive to build a team

  • Python, SQL, SAS and other relevant languages preferred

Potential Salary: $97,600.00 USD

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary ( .

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here ( .

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755


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