Job Information

TIAA Director, Enterprise Marketing Performance Measurement (Analytics) in Charlotte, North Carolina

Director of Enterprise Marketing Performance Measurement (Analytics)

The Director, Enterprise Marketing Performance Measurement (Analytics) will be responsible for creating an enterprise lens of performance and outcomes across TIAA, Nuveen, and TIAA Bank. The ideal candidate will be equal parts marketer and analyst with an analytics & reporting skillset and the ability to thrive in an entrepreneurial environment. The role will be responsible for developing and delivering a regular cadence of management reporting and insights that help leadership understand past successes while also informing opportunities for growth in the future. In addition to helping drive the enhancement of marketing operations and the client experience, this role will also be focused on performance reporting and optimization.

Key Responsibilities and Duties

  • Partner with team focused on driving TIAA Enterprise marketing goals and key metrics, with clear links to outcomes and priority areas for TIAA’s retirement, Nuveen, and Bank businesses

  • Optimize system to measure marketing campaign performance and impact for TIAA’s retirement business

  • Develop and execute testing models across MTA, MMM, and other spend optimization tactics for paid media and other efforts

  • Serve as the conduit for test & learn, enabling cross-functional model implementation

  • Actively lead capability development for “using data-driven marketing” and “build to measure” mindsetinto key stakeholder groups, e.g., marketing, agency partners, finance

  • Create and maintain a series of dashboards & scorecards, manage ad-hoc requests and proactively analyze marketing data for key findings that can inform next best actions

  • Help lead annual allocation, QBRs, and monthly updates with scenario planning support- be forward looking and help establish data-driven marketing processes to ensure and improve marketing performance, both effectiveness and efficiency

  • Partner with other analytics teams to support model implementation and outcome-based reporting

Educational Requirements

  • University (Degree) Preferred

Work Experience

  • 5+ Years Required; 7+ Years Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work

Career Level


Required Qualifications:

  • Five plus years of experience working in the investment management, CPG, consulting or analytics industry

  • Five plus years in a position which has included extensive marketing analytics

  • Five plus years of experience in experience-building/tracking and relevant platforms

  • Five plus years of experience with the ability to digest and explain complicated analyses to non-technical teams

  • Five plus years of experience with MarTech platforms and tactics of data analysis/extraction

  • Five plus years of experience with omni-channel systems

  • Five plus years of Knowledge of Business Intelligence tools such as Tableau, DOMO, Alteryx and others

  • Five plus years of experience with the ability to multi-task and work efficiently under pressure with careful attention to detail

Preferred Qualifications:

  • Bachelor’s degree in quantitative field preferably

  • Python, SQL, SAS and other relevant languages preferred

  • Strong quantitative analytical skills

Potential Salary: $130,620.00 USD

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary ( .

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here ( .

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755


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