TIAA Director, TIAA B2B Digital Marketing Web Lead in Charlotte, North Carolina
Director, TIAA B2B Digital Marketing Web Lead
Reporting into the Head of TIAA Marketing Web Management, the TIAA B2B Digital Marketing Web Lead will be responsible for developing and executing strategic digital marketing programs in support of business and user needs. S/he will be responsible for ensuring that the TIAA go-to-market strategy and brand is reflected throughout the B2B web properties. S/he is a digitally savvy, customer-focused marketer who is passionate about building customer experiences that deliver value and outcomes. With the foresight to help build our digital vision and ability to execute rapidly in an agile, high growth and collaborative business environment, s/he is a modern marketer, data-led and able to leverage a myriad of tech and tools to continually improve the site experience. S/he will deliver improvements to contribute to the build of a best-in-class web experience to transform this consumer property into a strategic asset for lead generation and engagement with prospects and clients.
Key Responsibilities and Duties
Manage Plan Sponsor, Consultant and Advisor public sites, and marketing messaging within Plan Focus and Business Edge
Partner with client & product marketing and brand teams to understand the marketing objectives and strategies, and translate those priorities for the digital channel, scoping and prioritizing activities based on business and customer impact
Understand the targets and segments and represents the user needs
Deliver strategic roadmap for web properties, including vision, customer needs, multi-year roadmaps, strategic themes, portfolio backlog, target journeys and KPIs. Ensure alignment with TIAA business priorities, overall digital strategy and broader customer value streams.
Serve as digital SME for B2B, partnering with product manager to prioritize development asks
Work closely with business partners, product owners and the creative team to create web pages within the CMS, utilizing different components and templates to achieve the optimal design and customer experience
Manage content on web properties, and marketing spaces within MyTIAA and the mobile app including journey creation, content strategy and page optimization
Leverage full suite of martech tools including CMS (AEM), SEO, personalization (Interaction Studio), testing (Google Optimize), tagging (Google Tag Manager), CDP, CRM (SFMC) and marketing automation
Implement qualitative web experience assessments and champion the customers’ viewpoints by gathering and analyzing feedback to improve outcomes on web properties, develop a cadence for consuming, addressing and reporting on findings and impact
Identify opportunities to simplify client experience across web properties and beyond
Regularly and systematically use analytics to uncover opportunities, track product performance, and drive decision making
Define scorecard and monitor data to ensure KPIs are being met on an on-going basis. Understand underlying factors driving key metrics and be a champion for change to drive improvements. Be accountable for meeting or exceeding KPIs established. Partner with Analytics team to utilize data to drive assumptions, recommendations and reporting of results.
Monitor external best-in-class digital experiences and trends within and outside of Financial Services industry to anticipate impact to customer expectations/needs and impacts across our digital experiences
Demonstrate subject matter expertise, understand interdependencies/challenges and assist in breaking down barriers to progress
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
- Physical Requirements: Sedentary Work
Five plus years of web management experience or similar role
Five plus years of experience collaborating with a multi-disciplinary team and building strong relationships with stakeholders, team members and clients
Five plus years of experience leading strategic, complex large-scale initiatives involving many work streams and multi-month development, including demonstrated ability to focus on long term goals and strategic outcomes
Seven plus years of web management experience or similar role
Financial services industry/ asset management experience strongly preferred
Team player with solid interpersonal skills, and the ability to deliver effective oral and written communications
Experience analyzing, interpreting and acting on customer data and insights
Strong knowledge of usability and customer experience principles and techniques for mobile and web information architecture and design
Proven ability to execute in scaled agile, taking on end-to-end product ownership and successfully delivering results in a dynamic and complex environment
Motivated self-starter who is able to work independently
Ability to think creatively
Ability to adapt and thrive in a fast-paced, changing environment
Experience working in a global, cross-functional team is a plus
Expert level understanding of digital, social and emerging tech trends
Experience with marketing technology platforms such as AEM, Interaction Studio, Google Optimize, Google Tag Manager, SFMC
Potential Salary: $175,000.00 USD
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
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Phone: (800) 842-2755
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TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.