TIAA Marketing Automation Specialist in Charlotte, North Carolina
Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com
Marketing Automation Specialist
This role will be responsible for enabling personalized customer experiences that support strategic marketing objectives through orchestrating customer journeys across distribution channels. Successful candidate will leverage marketing technology and data to deliver highly personalized, automated customer journeys across multiple audience segments. Effective problem-solving ability, through technical and analytical expertise, and understands end-to-end marketing processes, including strategy, creative development, and marketing operations functions are essential to this role. This individual partners effectively with Technology partners to define and implement marketing automation platform requirements.
This role is at the forefront of activating data driven client journeys, and requires a hybrid of skill sets, which include: hands on coding, test instrumentation, marketing strategy, and client advocacy. You will create 'always on' client journeys to enhance Nuveen's ability to connect with various segments of the market and partner with our sales, marketing, and analytics organizations to bring client journeys to life.
Key Responsibilities and Duties
Lead the development of personalized experiences in core marketing automation platform(s) to automate and optimize customer journeys.
Collaborate with sales, marketing, and analytics teams to ensure successful integration of marketing automation as part of the overall client experience.
Translate journey maps into technical use-cases to author and execute business requirements into core automation platform(s). Operating A/B and multivariate testing, and providing feedback and recommendation to optimize digital marketing initiatives.
Leverage dynamic content capabilities to test, improve, and optimize customer journeys at-scale.
Monitor journey and campaign execution metrics, tracking and analyzing performance to generate insights to share back with cross functional teams focused on client engagement.
Partner with Analytics team to establish and monitor KPIs and to provide performance analysis, including recommendations to improve outcomes.
Partner with Technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
.Oversee user testing and QA processes to ensure quality and integrity of automated programs developed
Research, test and apply best practices to improve marketing automation performance.
Deep domain expertise in marketing automation, with extensive experience in HTML coding, working knowledge of SQL query development, and API integration.
Extensive experience in the use of marketing automation technology (Adobe, Eloqua, Salesforce Marketing Cloud/Pardot, etc.) to deliver personalized, omni-channel campaigns and journeys.
Experience leveraging dynamic content to support A/B and multi-variate testing across digital and traditional channels.
Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights.
Ability to author early-stage use-case requirements.
Superior problem-solving skills, with high attention to detail and strong process documentation abilities.
Ability to work cross functionally at all levels of the organization. Highly skilled in issue resolution, negotiation, and consensus building. Strong relationship building, coaching, and communication skills.
3 Years Required; 5 Years Preferred
University (Degree), Preferred
- Physical Requirements: Sedentary Work
- University (Degree)
Three years of deep domain expertise in marketing automation, with extensive experience in html coding, working knowledge of SQL query development, and API integration
Three years of extensive experience in the use of marketing automation technology (Adobe, Eloqua, Salesforce Marketing Cloud/Pardot, etc.) to deliver personalized, omni-channel campaigns and journeys
Five years of experience in Marketing automation
Ability to work cross functionally at all levels of the organization
Highly skilled in issue resolution, negotiation, and consensus building. Strong relationship building, coaching, and communication skills
Experience in the use of Salesforce Marketing Cloud and/or Pardot
Potential Salary: $102,000.00 USD
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
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