TIAA Mgr, Creative Designer in Charlotte, North Carolina
The Creative role works on content marketing initiatives to drive traffic volume, lead generation and brand awareness, and ensures quality of content, availability and performance objectives. Working independently under limited supervision, this job is responsible for advertising productions, from the creative conceptualization through production.
Key Responsibilities and Duties
Applies content creation and management strategies and plans across all marketing channels (websites, social media, promotional commercials, etc.), in alignment with brand voice and business goals.
Manages the development of new ideas from external sources usually resulting in some representational form, such as written descriptions, illustrations, models, etc.
Conducts ideation and visualization sessions, and ensures that new product concepts are feasible and within strategic marketing parameters.
Utilizes the latest content-related technologies to update and maintain the content design and structure of multiple marketing channels, as well as the automation of content platforms.
Carries out digital lead and brand awareness strategies, measuring the effectiveness of content efforts e.g. customer/visitors engagement and communication effectiveness.
Possesses a clear understanding of business requirements and the target audience in order to write copy and develop a wide range of advertising design projects.
Researches and shares social media resources and information to facilitate the graphic design process within a team; stays abreast on technological advances within the field.
- University (Degree) Preferred
- 3+ Years Required; 5+ Years Preferred
- Physical Requirements: Sedentary Work
Responsible for creating breakthrough design for our internal and executive audiences
This includes digital signage, social cards, webpage graphics, physical signage, premium items, email templates, and more
Work with the Head of Creative Production and key stakeholders to develop fresh, dynamic creative which engages our associates
Ideates and creates design deliverables
Collaborates with stakeholders to ensure fresh and relevant outcomes
Works with agency partners to originate and update content
Manages design files and assets
Dynamically manages workload and priorities on a day-to-day, hour-to-hour basis to ensure all project requests are met and effectively prioritized, despite a heavy workload
Works with high degree of urgency on tasks and is highly responsive to partner requests at all levels
Three plus year with a high degree of proficiency with Adobe InDesign, Illustrator, Photoshop and Acrobat
Three plus years in design-first mindset
Three plus years being a digital native
Three plus years demonstrating a track record of designing engaging content
Three plus years with the ability to dynamically manage multiple projects at once, including frequent unexpected requests, with efficiency, urgency, and patience
Three plus years with the ability to collaborate with partners to foster a positive and supportive environment
UX experience a plus
Excellent interpersonal, oral, and written communication skills
Base Pay Range: $67,700/yr. - $112,800/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.Â In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Â
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. Thatâs why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.Â
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Â
Phone: (800) 842-2755
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TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.