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TIAA Senior Marketing Manager in CHARLOTTE, North Carolina

COMPANY OVERVIEW:

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

For more information about TIAA,.

POSITION SUMMARY:

The Fixed Annuity Product Marketing Manager reports to the Director of Fixed Annuity Product Marketing and will be responsible for tactical marketing execution for Traditional and Stable Value annuities across B2B (plan sponsor, consultant), B2C (plan participants, individuals) and internal audiences. This includes the development and updating product marketing collateral, web pages, and communications to grow and retain assets. This individual will build and maintain strong partnerships with product business partners, compliance and marketing centers of excellence to deliver initiatives on a timely and cost-efficient basis.

KEY RESPONSIBILITIES:

  • Update/maintain product collateral and ourKnowledge Exchange content, an internal online repository for all related fixedannuity information across the enterprise; identify opportunities to enhancecontent, increase adoption and promote internally to client-facing teams

  • Assist the Marketing Director in all fixedannuity-related messaging that appears in print and online to support B2B andB2c outreach and campaigns, including socialization and metrics

  • Integrate with Product Partners andDistribution to support business goals and activities related to overallMarketing strategy. Examples: content for RIA events, Benefit fairs, Ratecommunications.

  • Develop strong relationships within Marketingand Creative agencies (internal and external) to execute message testing plansto facilitate message integration and development of content and touch points

QUALIFICATIONS:

RequiredQualifications:

  • Bachelor’s Degree

  • 5+ years of marketing experience whichincludes: print, online, B@B and B2Ccampaigns, and socialization to internal/external partners

Desired Qualifications :

  • 3+ years of financial services marketingexperience

  • 3+ years of fixedannuity experience

Equal Employment Opportunity is not just the law, it’s our commitment. Read more about the.

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We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Additional Information

  • Requisition ID: 1720942

Field: Marketing & Communications

Company: TIAA

Post Date: 5 days ago

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