TIAA Sr Director, Public Relations in Charlotte, North Carolina
The Senior Director, PR is responsible for developing strategic media relations and communications programs to advance TIAA’s business priorities, protect and enhance TIAA’s reputation, and drive awareness of TIAA with external audiences. The scope of these includes public relations, media relations, external executive presence, reputation management and will focus on an array of enterprise-wide initiatives, company thought leadership and special projects. The Senior Director will also serve as a point person for management and results reporting, a resource for others in the Media Relations team to help with key projects and executive visibility programs, and guide PR support for the TIAA Institute. This person is ultimately responsible for executing robust external communications programs to reach current and potential TIAA participants and other targeted individuals to best position the company's suite of products, services and overall expertise in the retirement industry. In addition, the Senior Director will work closely with Communications partners in B2B, B2C, Nuveen and Corporate to drive integrated programs and messages to stakeholders.
Key Responsibilities and Duties
Identify, create and execute external communication programs in support of strategic priorities with a key emphasis on retirement, lifetime income, financial health and security and TIAA’s robust suite of products and service offerings.
Work with the Media Relations team and others to fully leverage TIAA thought leadership and other key company assets through end-to-end public relations programs.
Help create, build and execute earned media programs in support of TIAA Institute as well as relevant marketing campaigns and thought leadership.
Track competitors relentlessly and distinguish TIAA from its competition by creating programs that innovatively highlight the company’s specific expertise and strengths, while also driving broad brand awareness for the firm.
Help build and extend external executive visibility platforms for the TIAA executive leadership team by identifying themes and storylines and building PR programs to execute in the market.
The Senior Director provide external communications counsel to senior management and other internal subject-matter experts, as well as provide issues management support as needed.
Create content, messaging and pro-active programs that support key initiatives and themes such as lifetime income, the role of annuities in retirement planning, investing habits and needs of Millennials/Gen Z, closing the racial and gender wealth/retirement gaps, and the value of financial planning and advice in all its forms.
Work closely with the larger Marketing and Communications teams and key stakeholders to ensure alignment around key priorities, positioning and initiatives.
Create the full spectrum of communications materials in support of TIAA’s business and positioning, including messaging documents, press releases, and executive platform development.
Cultivate, maintain and leverage press relationships with key targets, including retirement trade press, personal finance outlets, mainstream press, business press and local press outlets, as needed, to reach target markets.
Promote client and relevant business success stories.
Drive targeted programs through on-campus press channels (in partnership with other media relations partners).
Utilize social media to amplify traditional
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
- Physical Requirements: Sedentary Work
- 5+ year’s public relations experience
7+ years of public relations experience
Financial services experience, having served in either public relations and/or employee communications or other communications roles.
Demonstrated understanding of the financial services sector, market and competitive landscapes.
Direct experience managing communication professionals.
Experience and comfort functioning as a senior communications counselor for senior leaders on both proactive topics as well as issues management.
Experience working with and influencing senior leaders and business partners by providing guidance and direction on communications activities.
Critical thinker and self-starter who is willing to work proactively to identify key business priorities, opportunities and threats, and work across teams to implement the necessary solution.
Organized, high-energy individual capable of working in a fast-paced and fluid environment; understanding of when to operate with urgency and/or escalate matters.
Excellent oral and written communications skills.
Base Pay Range: $142,000/yr. - $236,600/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
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TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.