Job Information
TIAA Sr. Manager, Client Life Cycle Marketing in Charlotte, North Carolina
Client Marketing – Senior Manager, Lifecycle
TIAA is seeking a customer-focused and results driven Senior Manager of B2C Lifecycle Marketing to drive education and engagement to our retirement plan participants. Working closely with a cross-functional team, you will execute customer-centric omni-channel lifecycle campaigns, employing innovative solutions and personalization to drive engagement and conversions. You will partner closely with Digital Experience, Communication & Education Consultants, Creative, Marketing Analytics, Marketing Automation, Database Marketing and Legal and Compliance teams. You are deadline-driven with exceptional attention to detail, particularly focused on owned channels
Key Responsibilities and Duties
Execute and measure automated omni-channel marketing campaigns aligned to the customer journey and key moments in their lifecycle: coordinating project milestones and timelines, managing review processes and approvals, proactively communicating status updates/dependencies.
Execute workflow requirements to create and launch deliverables, which includes creating briefs, submitting the campaign into our workflow system WorkFront and working cross-functionally with our partners.
Build and maintain relationships with key stakeholders including marketing partners, peers, and others to drive efficiencies and alignment.
Contribute and outline recommendations to improve the end-to-end campaign development process– identifying gaps, pain points, positive outcomes, and opportunities to streamline.
This role will report to the Director – Lifecycle Marketing (B2C).
Educational Requirements
- University (Degree) Preferred
Work Experience
- 3+ Years Required; 5+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
Required:
- 3+ years proven experience with both strategy and execution of marketing campaigns across multiple channels including email, direct mail, digital, in-app, push, SMS etc.
Preferred:
5+ years proven experience with execution of marketing trigger campaigns across multiple channels including email, direct mail, digital, in-app, push, SMS etc.
Experience in marketing automation, working with platforms like Salesforce Marketing Cloud
A self-starter with the ability to manage multiple projects/ deliverables in a fast-paced environment
Strong problem-solving skills with the ability to work cross-functionally to deliver on the customer's needs.
Proven ability to manage key stakeholders and meet deadlines
Excellent interpersonal, oral, and written communication skills, with an eye for detail and creativity
Proven experience launching B2C marketing campaigns in the financial services and/or retirement services
Strong analytical skills and comfort working with data and reporting in a metrics-driven environment
Experience with creating comprehensive customer journeys with key decision points and logic to help drive a more personalized experience
Literacy in financial topics and retirement to help drive education at every customer touch point to drive engagement and conversion
Proven expertise in project management (Workfront preferred), data-driven marketing, customer segmentation, and automation
Ability to both think strategically and implement tactically, with excellent communication and leadership skills
Experience with HTML and responsive email design a plus
#LI-VM1
Related Skills
Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management
Anticipated Posting End Date:
2025-05-21
Base Pay Range: $99,900/yr - $150,000/yr
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
Company Overview
Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
Equal Opportunity
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Read more about your rights and view government notices here (https://www.dol.gov/general/topics/posters) .
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of TIAA Global Capabilities, click here (https://www.tiaa.org/public/support/privacy/tiaa-global-capabilities-privacy-notice) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of TIAA Global Capabilities, click here (https://www.tiaa.org/public/support/privacy/tiaa-global-capabilities-privacy-notice) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
Nondiscrimination & Equal Opportunity Employment
TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.
EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088_EEOC_KnowYourRights-1688394514088.pdf)
Pay Transparency
Philadelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)