Job Information

Nuveen Investments AVP, Marketing Analyst in Chicago, Illinois

The Marketing Lead Data Analyst is responsible for evaluating and the development of analysis, reporting, and insights using market/business sector trends and customer experience data. Under limited supervision, this job reviews insights from data analyses that ultimately inform business, product development and marketing decisions. This job also evaluates customer behavior data, customer classification and precision marketing, generating reports aimed at improving customer experience.

Key Responsibilities and Duties

  • Assesses market data by monitoring market conditions, trends, and competitors.

  • Evaluates opinion research and/or monitors and analyzes market trends in order to determine perceptions of brands/products, reactions to advertising, brand loyalty, and price sensitivity across customer segments.

  • Participating in quality assessment and improvement processes.

  • Reviews analysis and interpretation on market trends, competitor data, and customer data to identify areas of opportunity for increased marketing and advertising as well as potential for new product or service development.

  • Assesses analyses measuring results of proposed and/or actual performance of marketing campaigns against targets.

  • Inspects data visualizations and reports to display relevant statistics from analyses as needed.

  • Coaches, reviews, and delegates work to lower level professionals to enable them to perform their job requirements as directed by the organization.

Educational Requirements

  • Bachelor's Degree Required

Work Experience

  • 5+ Years Required; 7+ Years Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work

Career Level


Additional Responsibilities:

  • Nuveen’s Client Insights & Analytics organization is focused on turbo-charging distribution through digital and analytics capabilities across sales, service, marketing, and product. We are focused on: Â

  • Treating client data as a strategic asset to drive analytics and outcomes for sales and marketing to more effectively engage clientsÂ

  • Building data-driven sales and marketing practices enabled by segmentation and prescriptive modeling to target and serve financial advisors and institutional clients based on their needs and preferencesÂ

  • Developing scalable engagement models incorporating digital to enhance our effectiveness, productivity, relevance and return on investmentÂ

  • Expanding digital capabilities to deliver a distinctive, omni-channel client experience seamlessly integrating digital and human interactionsÂ

  • Leveraging CRM to facilitate and optimize the sales process and enable greater productivity and effectiveness in client engagementÂ

  • Responsible for running marketing analytics plans and reporting insights to the business

  • Partnering with marketing and data teams to implement and promote a standardized measurement approaches (formalizing analytic methodology, approach & KPIs), create A/B tests, and report and review performances to ultimately inform business and marketing decisionsÂ

  • Build, develop and maintain marketing capabilities to deliver advanced data models, reporting systems, dashboards and performance metrics that support insights and testingÂ

  • Create dashboards and reporting to enable self-serve analytics within Domo/TableauÂ

  • Design and lead A/B testing throughout various marketing platformsÂ

  • Coordinates analytics and statistical modeling on large data sets to identify marketing/business sector trends

  • Coordinates analysis measuring results of proposed and/or actual performance of marketing campaigns against targetsÂ

Required Qualifications:

  • Five plus years of experience in in analyzing marketing performance and comfort querying large data setsÂ

  • Five plus years of experience with Google Optimize, Google Analytics, and other marketing platformsÂ

Preferred Qualifications:

  • Bachelor’s degree in relevant field required (finance, marketing, computer science, statistics, applied mathematics)Â

  • Strong data analysis and logical reasoning skills with experience analyzing complex datasets Â

  • Experience working with SQL, Python, R programming languagesÂ

Potential Salary: $124,400.00 USD

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Â

Company Overview

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary ( .

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here ( .

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.Â

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Â

Phone: (800) 842-2755


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