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TIAA Head of Marketing Web Properties & Publishing in Chicago, Illinois

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com

Head of Marketing Web Properties & Publishing

As Global Head of Marketing Web properties, you will lead our marketing websites and web publishing across the TIAA Enterprise (e.g. TIAA, Nuveen). You will shape the strategic vision, purpose and experience across all marketing properties aligned to our client engagement strategy. You will lead the development of best-in-class web experiences to achieve the objective of transforming this channel into a strategic asset for engagement with clients and prospects.

Key Responsibilities and Duties

  • Drive client and prospect engagement through building meaningful experiences across our web properties aligned to our Go to Market plans

  • Manage the entire web life cycle from strategic planning, features and functionality needs, to roadmap and backlog development and prioritization

  • Work with Client Marketing and Brand & Demand Generation teams to scope and prioritize initiatives based on business and client impact

  • Lead with a data driven mindset that tracks and measures usage to enable insight driven decisions in partnership with Marketing Analytics

Additional Responsibilities

  • Drive personalization strategy across marketing properties to driver greater engagement with clients through our web experience

  • Initiate/drive qualitative web experience assessments to improve outcomes on web properties

  • Responsibility for Search Engine Optimization across properties

  • Continue to enhance our web publishing processes to maximize efficiency and effectiveness

  • Partner with technology and digital organizations to drive an effective development program

  • Champion a Product oriented culture for all marketing web transformation programs and inject best product management practices

  • Partner with Brand & Demand Generation, CRM, Marketing Automation, and Marketing Technology teams to maximize value from integrated platforms leveraging scalable data models

  • Collaborate to define relevant customer touch points including websites, mobile websites, mobile applications, etc. through participation in the creation of user flows and user experience requirements

  • Define opportunities to simplify client experience across web properties and beyond

Qualifications

  • 8 Years Required; 10 Years Preferred

  • University (Degree), Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work

Preferred Education

  • University (Degree)

Career Level

10PL

Required Qualifications:

  • Eight years of web and digital leadership roles

  • Eight years of experience collaborating with a multi-disciplinary team including designers, developers, business partners, and compliance to successfully deliver results in a dynamic and complex environment

  • Eight years strong knowledge of usability and customer experience principles and techniques for mobile and web information architecture and design

  • Eight years proven track record of driving client engagement through web properties and a deep understanding of how web sits alongside other traditional and digital channels to drive conversion

  • Eight years’ experience working in a start-up style environment, where rapid iteration is encouraged

Preferred Qualifications:

  • Ten years of web and digital leadership roles

  • Ten years of experience collaborating with a multi-disciplinary team including designers, developers, business partners, and compliance to successfully deliver results in a dynamic and complex environment

  • Excellent communication, presentation, and storytelling skills. Fluent in English with a strong ability to present to and influence senior management

  • Financial Services experience strongly preferred

  • Experience in a highly agile/scrum environment

  • Customer Experience knowledge of differentiated global markets

  • Experience with Adobe and/or Sitecore CMS capabilities

  • Knowledge of user-centered design methodologies, and a well-established understanding of mobile usability

  • Ability to multi-task and work efficiently under pressure with careful attention to detail

  • Outstanding ability to think creatively

  • Motivated self-starter who is able to work independently

  • Team player with solid interpersonal skills, and the ability to deliver effective oral and written communications

  • Ability to adapt and thrive in a fast-paced, changing environment

  • Experience working in a global, cross-functional team is a plus

Minimum Pay: $184,590.00

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

For residents of California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) to access the TIAA CA Applicant Privacy Notice.

For residents of the EU / UK, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) to access the EU / UK Pre-employment Notice.

For all other residents, click here (http://www.tiaa.org/public/tiaa-nuveen-privacy) to access the Applicant Privacy Notice.

TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.

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