TIAA Senior Director, Marketing Performance & Insights in Chicago, Illinois
Senior Director, Marketing Performance & Insights
The Senior Director of Marketing Performance & Insights will be responsible for partnering with Marketing Technology &
Operations to execute upon an Enterprise-wide marketing data, performance, and analytics strategy. The ideal candidate will be equal parts marketer and analyst with an analytics & reporting skillset and the ability to thrive in an entrepreneurial environment. The role will be responsible for developing and delivering a regular cadence of management reporting and insights that help leadership understand past successes while also informing opportunities for growth in the future. In addition to helping drive the enhancement of marketing operations and the client experience, this role will also be focused on performance reporting and optimization.
Key Responsibilities and Duties
Lead a global team of marketing analysts to support firm-wide need of enterprise operations analytics and marketing supportÂ
Leading and motivating team members and setting clear team goalsÂ
Discover training needs and provide coachingÂ
Analyze, understand, and optimize what data is being captured in our marketing warehouse to improve the teamâs understanding of customer behaviorÂ
Partner with the broader team to implement tools such as marketing lead qualification and insights generationÂ
Support Marketing leaders in campaign and channel-level performance of itemsÂ
Identify opportunities to show ROI on marketing investments and work towards instilling a culture of measurement and data based decision makingÂ
Create and maintain a series of dashboards & scorecards, manage ad-hoc requests and proactively analyze marketing data for key findings that can inform next best actionsÂ
Perform problem analysis to resolve analytics, tracking, and campaign issues. Perform thorough diagnostics, providing solutions and fixing issues as they arise.Â
Manage 3rd party analytics, reporting, and tagging platforms to ensure that data flow and tracking parity exists across effortsÂ
Partner with data and operations teams on documentation of all tagging and marketing analyticsÂ
Support the development and testing of analytics implementationsÂ
Run regular and ad hoc reporting on marketing analytics and performanceÂ
Identify opportunities in campaign reporting for further optimizationsÂ
Partner with other analytics teams to support model implementation and outcome-based reportingÂ
5 Years Required; 7 Years Preferred
University (Degree), Preferred
- Physical Requirements: Sedentary Work
Five plus years in a position which has included extensive marketing analytics and strong quantitative analytical skills
Five plus years in a background in analyzingÂ omni-channel experience-building/tracking and relevant efforts
Five plus years of experience with the ability to digest and explain complicated analyses to non-technical teams
Five plus years of deep experience with Marketing Technology platforms and tactics of data analysis/extraction
Five plus years of extensive experience with marketing optimization tactics such as media mix modeling and multivariate testing
Five plus years of knowledge of Business Intelligence tools such as DOMO, Tableau, and others
Five plus years of experience with the ability to multi-task and work efficiently under pressure with careful attention to detail
Five plus years of experience as a mentor and coach who has developed junior analysts.
Bachelorâs degree in quantitative field preferably
Experience working in one or multiple verticals & industries (B2C, B2B, Consumer, etc.)
Demonstrate experience as a visionary with the drive to build a team
Python, SQL, SAS and other relevant languages preferred
Potential Salary: $163,000.00 USD
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.Â In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Â
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. Thatâs why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.Â
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Â
Phone: (800) 842-2755
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TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.