Job Information
Nuveen Investments VP Nuveen Strategic Media Partner in Chicago, Illinois
Global Head of Nuveen Paid Media
The Global Head of Nuveen Paid Media role will have responsibility for the global advertising, paid media and digital marketing strategies for the Nuveen brands, products and services. This role will partner closely with other members of the Nuveen client marketing and brand leadership team to create, manage and execute on paid media and campaign priorities. This includes researching and analyzing key business drivers, trends, and performance indicators for the future growth of the Nuveen business, specific to audiences, regions and LOBs. With an emphasis on delivering disciplined growth, the Head of Nuveen Paid Media will be responsible for integrating strategic direction and ensuring alignment with all stakeholders, including internal and agency teams. The role requires an understanding of the digital omni-channel landscape, ability to build advanced paid media strategy and plans and the capacity to guide more complex and sophisticated integrated strategy to exceed goals.
Key Responsibilities and Duties
Develop and execute paid media marketing strategies across Nuveen; including management of the advertising budget, agency and resourcing
In alignment with overall Nuveen initiatives, brand strategy and business partners goals, create compelling global, regional, and segment specific campaigns across all paid mediums/channels
Partner with Nuveen client marketing teams to leverage and extend our go-to-market, thought leadership and brand campaigns through our digital, social media and media platforms
Work closely with Nuveen client marketing and sales teams in support of business goals to segment, target and qualify priority prospects; this includes identifying cross-sell/upsell and retargeting opportunities within known and unknown clients or prospects
Track and measure the impact of paid media activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization
Manage cross-team processes as it relates to internal/external communication, integrated planning, integrated deliverables & knowledge sharing.
Display a strong, consistent, and vocal asset management paid media point of view; maintain ability to influence partner thinking at all levels
Educational Requirements
- University (Degree) Preferred
Work Experience
- 5+ Years Required; 7+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
9PL
Required:
- 5+ years of digital marketing experience, specifically in B2B or asset management marketing
Preferred:
7+ years of digital marketing experience, specifically in B2B or asset management marketing
Knowledge of the financial services industries/segments, specifically asset management, traditional and modern marketing ecosystem, industry event landscape and regulatory/legal trends
Strong knowledge of multiple digital channels and how they work together (SEM, SEO, ABM, CRO, Social, Display, CTV, etc.)
Ability to build relationships with clients and peers
Strong written and oral communication skills, specifically around presentations
Effective time management and project management skills
Prior people-management experience
Proficient in G Suite & Microsoft Office
Related Skills
Advertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner Management
Anticipated Posting End Date:
2024-07-10
Base Pay Range: $180,000/yr. - $250,000/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
Company Overview
Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .
For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .
For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .
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Nondiscrimination & Equal Opportunity Employment
TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.
EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088_EEOC_KnowYourRights-1688394514088.pdf)
Pay Transparency
Philadelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)