TIAA Salesforce Marketing Cloud Core Specialist in Denver, Colorado
The Marketing Automation Specialist manages projects and processes relating to automating digital marketing processes and workflows with the objective of building and sustaining presence in digital channels, and increasing revenue and profitability. Working independently with limited supervision, this job works to develop, execute, optimize and automate e-mail and marketing campaigns and strategies to drive desired business growth results. This job is also responsible for overseeing the ongoing management of the marketing automation system and its components.
Key Responsibilities and Duties
Leads the development and implementation of personalized experiences in core marketing automation platforms to automate and optimize customer journeys, build and sustain presence in digital channels and increase revenue and profitability.
Collaborates with sales, marketing, and analytics teams to ensure successful integration of marketing automation as part of the overall customer experience.
Translates customer journey maps into technical use-cases to author and execute business requirements into core automation platforms.
Oversees user testing and quality assurance processes to ensure quality and integrity of automated programs.
Partners with analytics to establish and monitor execution metrics and key performance indicators (KPIs) and to perform performance analysis to improve digital marketing outcomes.
Liaises with technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
Researches and applies the most current digital marketing knowledge and practices to improve marketing automation performance.
Deep domain expertise in marketing automation, with extensive experience in HTML coding, working knowledge of SQL query development, and API integration.
Extensive experience in the use of marketing automation technology (Adobe, Eloqua, Salesforce Marketing Cloud/Pardot, etc.) to deliver personalized, omni-channel campaigns and journeys.
Experience leveraging dynamic content to support A/B and multi-variate testing across digital and traditional channels.
Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights.
Ability to author early-stage use-case requirements.
Superior problem-solving skills, with high attention to detail and strong process documentation abilities.
Ability to work cross functionally at all levels of the organization. Highly skilled in issue resolution, negotiation, and consensus building. Strong relationship building, coaching, and communication skills.
- University (Degree) Preferred
- 3+ Years Required; 5+ Years Preferred
- Physical Requirements: Sedentary Work
Three plus years of experience in the use of marketing automation technology (Salesforce Marketing Cloud/Pardot, Adobe, Eloqua) to deliver personalized, omni-channel Campaigns and Journeys.
Experience with Salesforce Marketing Cloud Interaction Studio
Experience leveraging dynamic content to support A/B and multi-variate testing across digital and traditional channels
Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights
Ability to author early-stage use-case requirements.
Superior problem-solving skills, with high attention to detail
Ability to work cross functionally across teams. Highly skilled in issue resolution, negotiation, and consensus building. Strong relationship building, coaching, and communication skills
Experience with object-oriented programming languages such as .NET or Java, Ruby, C#, C++, Python, preferred but not required
Experience connecting CMS (Sitecore, Adobe Experience Manager, other) platform content into marketing automation platform to enable personalization across channels at scale.
Ability to manage multiple projects simultaneously working against tight deadlines
Experience in Financial Services preferred
Experience integrating CRMs with marketing applications and processes is a plus
Relevant technical and/or industry certifications (i.e. SFMC certifications) are a plus
Potential Salary: $98,700.00 USD
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
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