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TIAA Bank Campaign Planning and Execution (CPE) Consultant in JACKSONVILLE, Florida

As a part of TIAA’s Retail & Institutional Financial Services business, TIAA Bank, a division of TIAA, FSB, provides full-service, nationwide banking and lending services to consumer, commercial and institutional clients through a variety of channels, including online, its Florida-based financial centers and at other business offices throughout the country.

PRIMARY CHARACTERISTICS

The Consultant , Campaign Planning & Executionon the Campaign Planning & Execution (CPE) Team will be responsible for optimizing offline and online marketing performance through a combination of quantitative analysis and marketing technology solutions. The successful candidate will execute marketing campaigns and make recommendations to improve the targeting and treatment strategies of direct and digital marketing channels within a test and learn approach.This positionwill formulate functional requirements and coordinate inter-departmentally with technical and business teams to ensure successful marketing campaign automation and implementation, automation packages, stored procedures, risk assessments, and controls while helping support the bank’s marketing datamarts. The CPE Center of Excellence will focus on participating in planning the direct marketing effort, timely and error free campaign execution, and continuously improve the contact and response tracking processes.

ESSENTIAL FUNCTIONS

  • Plan and Execute campaigns; design and execute experimental test designs and ad hoc analysis and present conclusions to marketing, client experience, and sales partners.

  • Consult with marketing management on all marketing channels including lead gen, cross-sell, activation, retention, and win-back through email, direct mail, digital, and phone. Consult on marketing contact strategies for targeting, segmentation, cadence, and medium.

  • Increase campaign productivity and speed to market through campaign automation and triggering.

  • Gather requirements for marketing campaigns and execute projects using SQL, SAS, SQLServer, SSIS, SSRS, Tableau, QlikView and other programming languages/tools as necessary; create and maintain process documentation and contact history files.

  • Assist with actionable insights and analysis to make recommendations on strategic campaign decisions.

  • Develop and maintain decision support capabilities (contact planning, campaign pro formas, and campaign management applications).

  • Export tracking data to email, web, and CRM systems for lead tracking and analysis, as required.

  • Collaborate with other analytical teams (web analytics, business analysts, client experience, agency analytics teams, etc.) to support campaigns and analytics.

  • Work with statisticians/modelers to improve analytic data and optimize campaign targeting and effectiveness.

  • Work with client and marketing analytics team to manage efforts related to the design, implementation of Marketing datamarts; support the structure, content and accuracy of the datamarts to meet marketing reporting, analysis and modeling requirements.

  • Partner with enterprise Data Administrators and Information Technology in the supervision of marketing data including data sources and data hygiene.

  • Lead campaign execution efforts for pre-planning, timely & error free campaign execution, contact history, response history, and contact tracking

  • Support Information Management building the marketing environment data marts

KNOWLEDGE, SKILLS, AND ABILITIES REQUIREMENTS

  • Proven experience with database marketing, customer segmentation, and results analysis.

  • Knowledge of statistics,confidence intervals, sampling and test/control cells.

  • Working knowledge of databases, data structures and use of data marts.

  • Programming Skills: Strong SAS & SQL programming skills required; R, Java, C skills will be nice to have; Ability to write Pseudocode & Flowchart;

  • Proficiency business intelligence tools:Tableau, QlikView, Alteryx, SSRS

  • Proficiency in data mining tools: SAS Enterprise Guide, SAS Enterprise Miner;

  • Ability to write business requirements, user acceptance test cases, and scripts.

  • Proficiency with SQL databases and good understanding of how database management systems work.

  • Experience with Project Management Tools like MS Project, understand & create Gantt Charts

  • Experience with extracting and analyzing data from diverse sources (multiple datamarts and file formats).

  • Advanced analytic and problem solving skills;

  • Experience in Business Intelligence Applications:Tableau, QlikView, SSRS, preferred.

  • Must possess the ability to convey ideas articulately to internal and external customers, peers and management with good presentation skills.

  • Able to work collaboratively in a fast-paced, highly entrepreneurial work environment.

  • Highly organized, able to manage full documentation, planning, and project deadlines including timely status updates in RoboHead tracking software.

  • Ability to effortlessly map marketing ideas to technical requirements and, vice versa, map new technologies to marketing opportunities.

  • Good listener, quick learner, great communicator, executive presence, and team player.

TRAINING AND EXPERIENCE

  • Bachelor’s degree from a 4 year US College/University or equivalent degree or experience required.

  • At least 5 years’ experience in marketing analytics role required. Industry knowledge in banking and lending strongly preferred.

  • 3+ years Programming experience: SAS & SQL experience required; R, Java, C, VB, .Net will be preferred.

  • 3+ years’ Data Mining Application experience: SAS EM, SAS EG

  • Proven experience in list development using relational databases.

  • Experience with Enterprise Campaign Management (ECM) and CRM tools preferred.

  • Experience with Data Management, Campaign Automation, Business Intelligence, Reporting Tools and Design strongly preferred.

  • Experience in product/program management and business analysis including gathering business requirements.

  • Proficient with MS Office products including Word, Excel, Access, Power Point

  • Advanced Visio experience a plus

Equal Employment Opportunity is not just the law, it’s our commitment. Read more about the.

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We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Additional Information

  • Requisition ID: 1718255

Field: Marketing & Communications

Company: TIAA Bank

Post Date: Apr 11, 2019

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