TIAA Content Developer Sr in JACKSONVILLE, Florida
As a part of TIAA’s Retail & Institutional Financial Services business, TIAA Bank, a division of TIAA, FSB, provides full-service, nationwide banking and lending services to consumer, commercial and institutional clients through a variety of channels, including online, its Florida-based financial centers and at other business offices throughout the country.
Senior Content Developer will be in a leadership role working with our creative and marketing teams to create and evolve various programs and campaigns spanning all media, including print, direct mail, email, web, trade events, and operational communications. Responsibilities include heavy copywriting combined with sound strategic thinking; the right candidate will be skilled at crafting compelling headlines, benefits-oriented body copy, and actionable CTAs and be able to present clear rationale behind the recommendation based on Brand guidelines, business objectives, and target audience. The position will collaborate with partners through all stages of a project and provide content leadership to ensure that projects are on target and on time. Additionally, the Senior Content Developer will be encouraged and expected to stay on top of the latest consumer & marketing and trends.
Write copy for marketing, sales and advertising materials working closely with marketing team members
Ensure that the Bank’s brand voice and message is powerfully and consistently communicated across multiple distribution channels that span direct mail, print, email, mobile, video, radio, and more
Collaborate with designers to execute visual and copy ideas that creatively brings our brand to life and inspires action on the part of the target market
Develop content within timelines, budget and project requirements
Guide Content Developers with critique and recommendations to refine content
Collaborate with internal and external partners
Assist in developing and implementing creative strategy for projects
Edit and proofread new content for various marketing functions
Provide guidance and direction to creative and marketing teams Knowledge Skills, and Abilities
Mastery of the written English language and grammarExtensive knowledge and experience writing for a range of content distribution channels, including web, video, radio, mobile, social, SEO, email, and print
Ability to work within a fast-paced, deadline-driven, and collaborative creative environment
Strong ability to communicate clearly and effectively with team members and clients
Strong experience collaborating with designers during various phases of content development
Must be able to manage multiple tasks, meet deadlines and have strong attention to detail
Knowledge of emerging trends for content distribution
Comfortable writing corporate communications
Five (5) years of copywriting experience
Bachelor’s degree preferred
Extensive knowledge and experience writing for a range of content distribution channels including email, print, direct mail, video, radio, mobile, and social
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We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
- Requisition ID: 1719327
Field: Marketing & Communications
Company: TIAA Bank
Post Date: Jun 12, 2019
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