Job Information

TIAA Bank VP, Head of Bank Marketing Analytics in Jacksonville, Florida

Bank Marketing Analytics

The Head of Bank Marketing Analytics role is responsible for driving our marketing measurement system, managing the MarTech strategy and providing client insights and platforms that will enable relevant and personalized client experiences. The ideal candidate will have a mix of marketing and analytic experience across multiple channels with demonstrated ability in driving recommendations and insights to achieve business outcomes. This work will drive decision making and inform marketing strategy development, campaign measurement, and executive-level decision-making by measuring, analyzing, synthesizing, and interpreting a broad spectrum of data. The role manages teams that gather, analyze, and interpret market/business sector trends and customer data, identifying insights that ultimately inform business, product development and marketing decisions.

Key Responsibilities and Duties

  • Lead analytic efforts to assess marketing initiatives and develop better understanding of marketing effectiveness. Evaluate marketing campaign performance, proactively identifying and providing value-added analysis, developing points of view to drive results, and framing recommendations for all levels of the organization.

  • Serving as marketing’s key subject matter expert for MarTech, campaign and portfolio performance insights, this individual will work closely with IT business partners, legal teams, research, compliance and vendors to create and execute the marketing analytics strategy.

  • Expertise in managing a database marketing team which includes campaign list criteria selection, execution, and fulfillment. Ensures all bank legal and regulatory requirements are incorporated into existing processes.

  • Responsible for designing and implementing the MarTech strategy, ensuring the platforms are compatible with the relevant banking channels, and journeys are aligned to enhance the effectiveness of client acquisition, development, engagement and retention. Drives the overall development, design, build, execution, and measurement of campaigns and experiences in marketing automation platforms.

  • Drive visibility and tracking of TIAA marketing goals and key metrics, with clear links to outcomes and priority areas for the various audiences we serve.

  • Oversees all marketing reporting and business intelligence dashboards, including the creation, enhancement, and maintenance. Ensures accuracy and integrity of data, analytics, statistical modelling, visualizations, and interpretations.

  • Build/enhance our engine to enable data-driven, high return decision making that leverages insights and relevant data that sits at the core of Marketing & Communications.

  • Actively lead capability development for “data-driven marketing” and integrating “build to measure” mindset with key stakeholder groups.

Educational Requirements

  • University (Degree) Preferred

Work Experience

  • 8+ Years Required; 10+ Years Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work

Career Level


Required Qualifications:

  • Marketing analytics experience providing insights to achieve business outcomes in financial services

  • Experience partnering with marketing strategists for program development

  • Campaign performance measurement experience

  • Experience working with and building out MarTech solutions

Preferred Qualifications:

  • Experience leading a team of analysts

  • Experience with scenario planning and modeling

  • Hands on banking analytics experience

Base Pay Range: $160,400/yr. - $267,300/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

As a part of TIAA’s Financial Solutions business, TIAA Bank, a division of TIAA, FSB, provides full-service, nationwide banking and lending services to consumer, commercial and institutional clients through a variety of channels, including online, its Florida-based financial centers and at other business offices throughout the country.

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary ( .

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here ( .

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755


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