Nuveen Investments Marketing Automation Engineer, Based in London in London, United Kingdom
The Marketing Automation team is responsible for driving the overall development, design, build, execution, and measurement of campaigns and experiences in marketing automation platforms and tools. The Centre of Excellence for Marketing Automation delivers on our objectives, bringing to life client journeys across channels, build experiences that drive engagement and lead conversion with B2B and B2C, Brand, and Nuveen audiences. Marketing Automation professionals are responsible for working collaboratively with cross-functional teams, including marketing, sales, and IT.
Marketing Automation is inclusive of Campaign Delivery Optimization, Campaign Data Automation, and Channel Strategy and Optimization. Campaign Data Automation to lead and develop our marketing automation delivery and will have a deep understanding of data management and marketing automation tools and technologies. Strategy and Optimization to lead and develop our marketing automation strategy. Campaign Delivery is responsible for leading and developing our marketing automation delivery and partners with our various audience leads from Client Marketing. Across of the pillars, each will have a deep understanding of marketing automation tools and technologies and how to leverage them to achieve TIAA business objectives.
Key Responsibilities and Duties:
Works closely with business and technology colleagues.
Works with colleagues to implement recommendations regarding modifications to improve products and services and/or marketing approaches, based on the analysis of business results of recently introduced or enhanced products and services.
Implements recommendations regarding modifications to improve products and services and/or marketing approaches, based on the analysis of business results of recently introduced or enhanced products and services.
Cultivates relationships with related outside entities to maintain good public relations with business partners.
Manage customer relationships and cloud marketing programs such as content development and basic event logistics;
Stay up-to-date with the latest trends and best practices in marketing automation, lead generation, and lead nurturing.
Lead a team of SFMC Marketing Automation specialists providing technical and design leadership, mentoring and guidance.
Lead the team to develop and execute customer journeys leveraging SFMC journey and content builder to drive business growth and revenue.
Architect automation solutions leveraging SFMC platforms and tools to increase lead generation, lead nurturing, and customer retention.
Lead team to develop reusable marketing content leveraging SFMC content builder aligning with content automation strategies.
Design SF Marketing Cloud Personalization components enabling engaging customer experience.
Lead team to develop Data Cloud - SFMC data integration leveraging product capabilities and tools.
Design SF Automation Studio automation workflows based on business and technology requirements.
Implement omni channel customer experience leveraging SFMC platform components and tools.
Manage and lead a team of marketing automation professionals to execute marketing campaigns, improve processes to increase speed to market, and advance current marketing capabilities.
Collaborate with marketing, sales, and IT teams to align on strategy, optimize performance, and build customer journeys.
Monitor and analyse campaign performance metrics and use data-driven insights to optimize future campaigns and improve ROI.
Minimum of 7+ years of experience in marketing automation, demand generation, and system operations.
Bachelor's degree in computational engineering, science, or a related field. Master's degree is preferred.
Hand on experience with SFMC marketing automation platforms and tools.
Strong leadership and team management skills, with a track record of leading and developing high-performing teams.
Deep understanding of marketing automation platforms to build workflows, create email marketing campaigns, and deepen customer engagement.
Excellent analytical skills with the ability to analyse data and metrics to identify trends and insights that inform campaign optimization and strategy.
Strong collaboration skills and ability to work cross-functionally with marketing, sales, and IT teams.
Excellent written and verbal communication skills.
Agile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test & Learn Mentality
Nuveen is the investment management arm of TIAA. It is one of the largest global asset managers with specialist knowledge across a wide array of asset classes, including fixed income, listed equities and alternatives. Nuveen is driven not only by the independent investment processes across the firm, but also the insights, risk management, analytics and other tools and resources a truly world-class platform provides. As a global asset manager, our mission is to work in partnership with our clients to create outcome-focused solutions to help them secure their financial future. For more information about the firm please visit our website at www.nuveen.com
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