Job Information

Nuveen Investments Marketing - International Brand Manager, AVP - Based in London in London, United Kingdom

Overview of the Role

The role is an exciting opportunity for someone looking to join a vibrant, fast-paced international marketing team on a journey to make a relatively unknown brand into a renowned, leading, global asset management brand.

The International Brand Manager works closely with the Head of International Brand & European Client Marketing to execute on creating, building and measuring the Nuveen brand across the EMEA & Asia Pacific regions. The role is focused on brand awareness opportunities and campaigns that support the business’ goals. Based in Nuveen’s London office, the role is a key position within the International Marketing team working closely with the U.K., Germany, Italy, Asia Pacific and U.S.-based marketing teams, helping to provide an integrated marketing approach.

Main Duties and Responsibilities

  • Manages the development and execution of paid media and branding activities, covering print and digital adverts, advertorials and content partnerships across the international business, including strategy and placement, ensuring alignment with business objectives.

  • Works closely with U.S. brand, paid media and design teams to ensure alignment in messaging and creative, whilst also capturing international needs.

  • Creates and maintains bespoke regional campaigns as required, working closely with Client Marketing, APAC Marketing & PR teams/agencies to execute locally and optimise target audience experience and engagement.

  • Helps develop content to bring Nuveen’s ‘Responsible Investing’ heritage, capabilities and expertise to life, working closely with functions across marketing to develop high impact content, and bring it to life with dedicated campaigns.

  • Ensures all paid media activity is measured and tracked with regular reporting to review and refine.

  • Liaises with all EMEA and Asia Pacific offices to deliver office branding requirements such as posters and signage.

  • Ensures all printed stationery and online Microsoft templates are created and maintained across EMEA and Asia Pacific, applying updates and improvements where needed.

  • Ensures Nuveen’s brand is presented correctly internationally and aligned with corporate brand guidelines.

  • Works closely with local event & multi-media functions to ensure branding and firm messaging is accurately reflected through those channels.

  • Manages relationships with business’ marketing suppliers such as design agencies and print companies.

  • Manages relevant budget, ensuring such costs are monitored and within budget, and processing invoices as needed

Technical Skills & Qualifications Required

  • Degree educated

  • Recognised qualification in Marketing

  • Experience working across the financial services industry

  • Experience in planning, executing and measuring paid media campaigns directly

  • Strong knowledge of Microsoft Office products

Preferred Skills

  • Established relationships and experience of negotiating with financial services media for paid media opportunities across institutional and wealth management channels

  • Cross-border and multi-lingual experience/skills

Competencies Required

  • Enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organisation and at different levels of the business

  • Established credentials in developing and implementing specific campaigns

  • Able to operate under time pressure and multi-task, prioritising workload to meet deadlines

  • Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners

  • Strong organisational skills with a proactive approach to resolving issues

  • Able to think independently and challenge in an appropriate manner

  • Exhibits influencing and negotiating skills

  • Experience of working on a broad range of topics with a flexible attitude

  • Comfortable operating in/with a multi-location and multi-national extended team

  • Proven ability to network within the business to ensure access to full information

This role requires no regulatory designation.Â

Nuveen is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.

Nuveen offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. Please contact should you require any assistance.


Company Overview

Nuveen is the investment management arm of TIAA. It is one of the largest global asset managers with specialist knowledge across a wide array of asset classes, including fixed income, listed equities and alternatives. Nuveen is driven not only by the independent investment processes across the firm, but also the insights, risk management, analytics and other tools and resources a truly world-class platform provides. As a global asset manager, our mission is to work in partnership with our clients to create outcome-focused solutions to help them secure their financial future. For more information about the firm please visit our website at

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.Â

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Â

Phone: (800) 842-2755


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