TIAA Senior Marketing Manager in NEW YORK CITY, New York
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
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The Fixed Annuity Product Marketing Manager reports to the Director of Fixed Annuity Product Marketing and will be responsible for tactical marketing execution for Traditional and Stable Value annuities across B2B (plan sponsor, consultant), B2C (plan participants, individuals) and internal audiences. This includes the development and updating product marketing collateral, web pages, and communications to grow and retain assets. This individual will build and maintain strong partnerships with product business partners, compliance and marketing centers of excellence to deliver initiatives on a timely and cost-efficient basis.
Update/maintain product collateral and ourKnowledge Exchange content, an internal online repository for all related fixedannuity information across the enterprise; identify opportunities to enhancecontent, increase adoption and promote internally to client-facing teams
Assist the Marketing Director in all fixedannuity-related messaging that appears in print and online to support B2B andB2c outreach and campaigns, including socialization and metrics
Integrate with Product Partners andDistribution to support business goals and activities related to overallMarketing strategy. Examples: content for RIA events, Benefit fairs, Ratecommunications.
Develop strong relationships within Marketingand Creative agencies (internal and external) to execute message testing plansto facilitate message integration and development of content and touch points
5+ years of marketing experience whichincludes: print, online, B@B and B2Ccampaigns, and socialization to internal/external partners
Desired Qualifications :
3+ years of financial services marketingexperience
3+ years of fixedannuity experience
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We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
- Requisition ID: 1720942
Field: Marketing & Communications
Post Date: 5 days ago
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