Job Information

Nuveen Investments Market Activation and Strategy Associate - Nuveen Green Capital in New York, New York

Market Activation and Strategy Associate

This role is responsible for creating and distributing effective email communications and generating leads for the originations team at the national level. They will execute on tactical marketing automation work, including system utilization, maintenance, and support. The Market Activation and Strategy Associate will serve as the administrator of the B2B marketing automation platform. This individual would own the optimization of existing system processes, as well as the design and implementation of new processes, which will enhance the ability to automate, score, and route leads.

Key Responsibilities and Duties

  • Develop, set up, test, deploy, monitor, track, and report on email campaigns.

  • Collaborate with marketing and originations teams in the development and execution of successful email campaigns.

  • Recommend and implement new workflow processes to increase the scalability and efficiency of the Market Strategy and Development team.

  • Partner with the Market Development and Strategy Senior Associate to establish and monitor KPIs and to provide performance analysis, including recommendations to improve outcomes.

  • Manage data cleansing and lead enrichment to improve the quality of our database in order to enable effective segmentation and audience targeting.

  • Manage user data and communication preferences.

Educational Requirements

  • University (Degree) Preferred

Work Experience

  • No Experience Required

Physical Requirements

  • Physical Requirements: Sedentary Work

Career Level


Preferred Qualifications:

  • Proficiency with CRMs and marketing automation tools

  • Salesforce/ Pardot certifications

  • Demonstrated interest in sustainability or clean energy deployment

  • Commercial real estate experience

  • Bachelor's degree in Market, Econ or business related field

Potential Salary: $92,000.00 USD

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary ( .

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here ( .

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755


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For all other residents, click here ( to access the Applicant Privacy Notice.

TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.