TIAA Director, Communications Consultant in Richmond, Virginia
The Communications Consultant oversees the execution of marketing initiatives in partnership with marketing and distribution colleagues aimed at acquiring, developing and retaining clients utilizing traditional as well as segmentation, marketing automation, digital and social methods. As a subject matter expert in relationship marketing, this job designs and oversees the delivery of advertising, marketing and communication materials across a business unit/function or enterprise-wide to ensure successful distribution to all new and existing clients.
Key Responsibilities and Duties
Designs marketing initiatives that develop strong connections with customers by providing them with information directly suited to their needs and interests.
Focuses on forming long-term relationships with prospects and customers to achieve deeper, more meaningful connections with prospects and customers.
Champions customer relationship marketing initiatives and works with senior executives and managers to establish a consistent relationship marketing focus across the organization.
Oversees the organization of document libraries, promotional pages, and marketing updates, including Seismic, SharePoint site and institutional website in alignment with the broader organization marketing strategy, ensuring strategic prioritization in keeping with current campaigns and focus areas.
Approves channel-specific content, including sales presentations, collateral, web content and field educational for institutional distribution partners.
Develops relationship marketing project budgets, obtaining competitive estimates and overseeing the spending to ensure budget expectations are met.
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
- Physical Requirements: Sedentary Work
Five years of marketing experience, preferably in Financial Services
Five years of working with retirement products
Bachelor’s Degree in communications or advertising (or related field)
One year experience working with marketing process automation/workflow tracking system
Experience in a B2B (Institutional) marketing role highly desired
Experience in leading large, multi-channel campaigns
Experience in consulting with external clients
Experience in working and leading cross-functional teams/projects
Expert strategic marketing planning and analytical skills
Experience managing agency relationships
Excellent interpersonal, written and verbal presentation skills
Ability to function effectively in an environment of ongoing change and reorganization
Potential travel up to 30% of time (At this time, however, client interactions are being handled virtually. This will continue until further notice)
Potential Salary: $119,900.00 USD
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
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